MARKETING/SOCIAL MEDIA

Best Buy kicks off Black Friday early – for everyone
Following a short exclusive preview for loyalty members, Best Buy is offering early Black Friday deals for all shoppers.
Dollar Shave Club upgrades enterprise infrastructure
The digitally native, direct-to-consumer (DTC) razor delivery subscription service known for its irreverent brand positioning and viral YouTube videos is launching a new tech stack.

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Target starting Black Friday before Halloween
Target isn’t waiting for Thanksgiving to begin offering Black Friday deals.
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Exclusive Q&A: How Michaels stays ahead of holiday planning
The Michaels Companies follows a multi-pronged strategy to ensure its holiday merchandising is on target.
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Don’t get tricked this Halloween – these technologies can be treats
Innovative solutions often seem scary, but once they’re brought into the light of day their true value is revealed.
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Amazon bolsters ad capabilities with generative AI images
Amazon is releasing several new features designed to improve the performance of ads on its platform, including AI-based image generation.
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JCPenney kicks off holiday discounts Nov. 3; to offer some 2019 prices
JCPenney's holiday campaign includes lots of savings opportunities — including many items offered at 2019 prices and the chance to take home a free diamond item.
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Google brings augmented reality try-on to mobile browsers
Google is extending the reach of its augmented reality (AR)-based beauty shopping and advertising capabilities.
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How TikTok is becoming a mainstream holiday shopping tool
A new survey shows a growing number of consumers will use TikTok as a holiday shopping resource in a variety of ways.
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Ulta Beauty extends retail media network with in-store kiosks
Ulta Beauty is piloting its first-ever digital in-store advertising program.
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Holiday beauty sales extravaganza returns to Amazon
Amazon is hosting the third edition of what has become its annual “Holiday Beauty Haul” promotion.
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Mars continues direct-to-consumer efforts in Uber collaboration
Mars Snacking is directly targeting Uber customers, just in time for Halloween.
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Kroger to trace environmental impact of retail media network
The Kroger Co. is entering a partnership to measure carbon emissions caused by its targeted CPG advertising offering.
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How in-store shoppers use their smartphones
A new survey reveals how frequently brick-and-mortar customers utilize their smartphones, and why.

News and analysis on marketing and social media solutions and platforms for brick-and-mortar retail stores and online stores.