As e-commerce booms, so does online identity fraud. 

The pandemic has left retailers asking two major questions. First: When people can’t — or won’t walk — into my store, how can I retain customer connection and loyalty? Second: When things return to a relative normal, how will I position my brand for long-term competitive success?

Delivering an engaging and inspiring digital experience to consumers is one guaranteed way to establish a competitive advantage in the e-commerce market.

About 80% of shopping is still in store, so store design still matters a lot

Even pre-pandemic, retailers were keenly aware of intensifying pressures on their businesses.

Whether walking down the street or scrolling through a newsfeed, consumers see countless amounts of ads daily. 

By now, we know that BOPIS is a critical service for retailers that also offers a safe and convenient shopping option for consumers.

The past decade has been rough on the brick-and-mortar retail industry, particularly for smaller companies that faced competition from big-box retailers on one side and online retailers on the other.

As we approach the official one-year anniversary of COVID-19 lockdowns, retail brands collectively are taking a look back at what worked, what didn’t, and how they can maintain positive growth in the year to come. 

In the 12 months since the start of the COVID outbreak in the U.S. there have been dramatic changes within the retail industry.