09/08/2016
First Look: Lou & Grey, New York
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The more casual sister of Loft and Ann Taylor has opened its first location in New York City.
The store, in Manhattan’s Flatiron district, reflects the easy-going, laid-back approach of the merchandise on display, with a design that evokes a soft, clean feeling. It features marble tables and fitting rooms that evoke a lounge space – floating curtains in linen with pink velvet stools.
The new Lou & Grey will also emphasize the idea of neighborhood and community, working with New York-based artists like designers Caroline Z. Hurley, who created an original hand-painted mural for the space. It will also feature offer collaborations with third parties such as natural soft-skin experts CAP Beauty and a roving soft-serve ice cream truck.
In addition, the Flatiron location houses Lou & Grey's first-ever design studio, a creative space for the design team to draw inspiration and receive direct feedback from shoppers and associates in real-time while creating future collections.
"Lou & Grey is more than a brand, it's a lifestyle," said Gary Muto, president & CEO, Ann Inc. "Each of our freestanding stores have a local feel and Flatiron is no different. Our team curated a mix of apparel and third party partnerships that reflect the brand's sensibility while capturing the energy and spirit of New York.”
The more casual sister of Loft and Ann Taylor has opened its first location in New York City.
The store, in Manhattan’s Flatiron district, reflects the easy-going, laid-back approach of the merchandise on display, with a design that evokes a soft, clean feeling. It features marble tables and fitting rooms that evoke a lounge space – floating curtains in linen with pink velvet stools.
The new Lou & Grey will also emphasize the idea of neighborhood and community, working with New York-based artists like designers Caroline Z. Hurley, who created an original hand-painted mural for the space. It will also feature offer collaborations with third parties such as natural soft-skin experts CAP Beauty and a roving soft-serve ice cream truck.
In addition, the Flatiron location houses Lou & Grey's first-ever design studio, a creative space for the design team to draw inspiration and receive direct feedback from shoppers and associates in real-time while creating future collections.
"Lou & Grey is more than a brand, it's a lifestyle," said Gary Muto, president & CEO, Ann Inc. "Each of our freestanding stores have a local feel and Flatiron is no different. Our team curated a mix of apparel and third party partnerships that reflect the brand's sensibility while capturing the energy and spirit of New York.”
